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1950's Advertising Paper Mache Tipo Sculpture for Italian Swiss Colony

  • $ 14500

Vintage Swiss Colony Tipo advertising sculpture. Paper cache sculpture of pre "Little Old Winemaker "Asti man advertising mascot. This Italian Swiss colony mascot is the earlier version dating to the 1940's/50's of the famous 1960's tv spokesperson Ludwig Stossel. This mascot is an old hat wearing gentleman sitting on a rock having finished one bottle of white and one bottle of red wine. This paper cache advertisement was most likely used as a display piece either in their winery or in bars and restaurants that stocked this successful brand of wine.

Established in 1881 by Italian Swiss immigrants, the now recently revived Italian Swiss Colony winery, is an Historical Landmark (#621) in Asti, California in Sonoma County. In late 1953, Louis Petri bought Italian Swiss Colony from National Distillers. In the 1960's, the Italian Swiss Colony tasting room received more than 10,000 visitors per year, with the ad campaign "Little old winemaker, me."

In the 1960s, Italian Swiss Colony wine producers chose a sweet little old man (Ludwig Stössel) dressed in an Alpine hat and lederhosen to be their TV spokesperson for their fine line of quality wines. His favorite closing phrase was "That little old winemaker, me!"

Bottles marked with Asti wine labels

A great addition to your vintage decor home, vintage bar, wine cellar or the perfect gift for a vintage advertising collector. This California classic brand has just been recently revived and are once again making wine.


Sculpture measures 16.5" tall by 8.25" base diameter and weighs 1lb 4oz.


In good condition considering age and use with a small split to his middle finger on his left hand- please see all pictures as they form part of the description.


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